For Sellers
Honest pricing, marketing that reaches buyers who are actually looking, and negotiation that protects your equity.
Pricing Is the Whole Game
A home listed correctly gets its best offers inside the first two weeks, while it is new and every buyer with a saved search is looking at it. A home listed high burns through that window, then chases the market down with price cuts that quietly signal something is wrong with it. By the time it sells, it usually nets less than if it had been priced right on day one.
So I will show you the comparable sales and tell you what I actually think, even when that number is lower than you were hoping. Two of my sellers' homes sold in a day or two. That is not luck.
Why List With Erika
A real valuation off comparable East Valley sales, not an algorithm reading satellite photos. You will see the comps I used.
Professional photography, MLS syndication, and targeted promotion to the people actually searching your area and price band.
What to fix, what to leave, and what will not return the money you put into it. I have contractors and stagers on hand if you want them.
Price is one lever. Inspection response, appraisal gaps, close timing and repair limits are the rest, and they are where deals get won or lost.
Inspections, appraisals and lender conditions are where sales fall apart. Having done it 190 times, I see problems coming.
As a Seniors Real Estate Specialist I handle estate sales, out-of-state families and downsizing moves with the patience they need.
Start Here
No obligation, no pressure, and no salesperson calling you six times. Just a real number and the comps behind it.

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